About The Role
The Product Marketing Manager will be responsible for managing Oobitâs rewards and loyalty program, overseeing CRM strategies, and collaborating on product-related tasks. The goal is to ensure that marketing efforts and product features drive user engagement and contribute to revenue growth.
Responsibilities
- Manage and optimize Oobitâs rewards and loyalty program, focusing on offers and user engagement strategies.
- Conduct financial analysis to assess and enhance the outcomes of the program.
- Identify opportunities for improvement and growth, and implement strategies to enhance program effectiveness.
- Develop and execute CRM strategies, including creating new campaigns, audience segmentation, and A/B testing.
- Optimize customer communications to boost user engagement and retention.
- Continuously analyze CRM data to refine and improve the effectiveness of campaigns.
- Contribute to product backlog management, ensuring that marketing and user engagement needs are incorporated into product development.
- Work closely with the Product Lead and development team on daily tasks, ensuring seamless integration of marketing insights into product features.
- Assist in cross-functional initiatives that bridge product development and marketing.
Qualifications
- Proven experience in product marketing and CRM management. Strong analytical skills.
- Proficiency in CRM platforms.
- Excellent communication and collaboration skills, with the ability to work cross-functionally.
- Ability to manage multiple projects and prioritize tasks effectively.
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This role is ideal for a strategic thinker who is passionate about driving growth through user engagement and innovative marketing strategies.
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Why Join Oobit?â
Oobit is a well-funded fintech company, backed by a large financial institute and well known names in the space. Be a part of a visionary company transforming the fintech landscape in the fast-growing space of digital assets and payment. Collaborate with a team of experts passionate about innovation and customer experience. Enjoy a flexible and dynamic work environment that values creativity and entrepreneurship.